Love Bike Like a New Yorker campaign by @mother http://t.co/jGd1l8YY #BikeNYC #bikelikeanewyorker

The situation is such that most men in modern society have been reduced willy-nilly to the status of spectators. And such are the stresses of our modern world, getting worse each day, that the marks of age already begin to appear upon more and more men when they are no more than 30. Excess weight brings on cholesterol disorders and weakens the heart of modern urban man. Too much drinking ravages his liver. The pressure of nervous tension gives him stomach ulcers. And how pitiful a spectacle is the thriving business our drugstores do, crowded as they are with men seeking some alleviation for their ills.

Yukio Mishima